Advertising Careers

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ADVERTISING CAREERS : Love it or hate it, advertising is part of our everyday lives. Behind every campaign is a dedicated team of people working hard to make sure the messages conveyed are relevant, entertaining, memorable, persuasive and that they reach the maximum amount of people in the most cost-effective way. At its best, advertising is a blend of art and commerce.

Want to break into advertising or move forward in your advertising career? Career FAQs Advertising tells the stories of the professionals whose ideas pop up all over your television, magazines, computer screen, mobile phone, and who knows where next!

Find out how to gain the right qualifications and experience to make your mark as a copywriter, art director, account executive, account manager, media buyer, web designer, print production manager, freelance producer, strategic planner, TV producer, TV trader, account coordinator, senior media planner, writer, director, web producer, and head of creative services. Read about who the main employers are in the industry sectors - mainstream and direct marketing agencies, healthcare, interactive and media companies.

If you are creative, have great people skills and are looking to work in an exciting and colourful industry, this book will help you discover if this profession is the one for you.