Elle Decoration (CHI)

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ELLE DECORATION (CHI) MAGAZINE : ELLE DECORATION CHINA is the best-selling interiors magazine. ELLE Decoration brought stylish modern living to Chinese readers with the launch of ELLE Decoration China in July 2004. The booming economy, a rising interest in home decor, plus dynamic ideas from local and international designers created a stimulating working environment.

As Editorial Consultant the role included all aspects of a new magazine launch: editorial content, layout and design, market positioning, interior styling, creative direction, staff training and building a contributor network.