Mumbrella Creative Agency Review 2011

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MUMBRELLA CREATIVE AGENCY REVIEW 2011 : Mumbrella has taken a critical look at Australia's top 30 creative advertising agencies and presented these finding in high-quality 148 page book.

The findings are a combination of a survey done with Mumbrella readers and an expert panel of judges, resulting in a score out of 10 for each agency and an overall ranking in order of merit. The judges looked at what makes a great agency assessing - creativity, effectiveness, integration, planning, account management, talent, commercial success, impact on the industry, momentum and client stability.

This annual review is an excellent tool for those looking to understand the local advertising scene.