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Written with a sophisticated and discerning reader in mind, Scoop combines editorial that is informative and concise with the highest production quality of any state-based magazine in Australia. While editorial content covers the very best in food and wine, fashion and style, homes and living, art and travel, advertising profiles the best brand names and businesses in the state. Through eight years and more than 500,000 copies published we have constantly strived to improve the quality of our product and the value we provide to our readers. As a result the Scoop brand has become synonymous with style and can be seen displayed on coffee tables in people's houses, corporate waiting rooms and hotels throughout the state as a proud reflection of the best that Western Australia has to offer.