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For millennia, artists and designers have utilized colour to express ideas and emotions in everything from the frescoes and textiles of ancient civilizations to the haute couture and architecture of today. Colour plays a vital role in our visual experiences and affects senses such as feeling and taste, but it also shapes our actions subconsciously. In Colour Hunting many facets and functions of colour are considered, while repeatedly questioning its influence on humans in general. The in-depth articles and interviews in this book examine the role of colour in commercial projects, artistic concepts and analyse its impact on wellbeing.