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It’s been four years since we published our first Success Stories compilation, bringing together in one compact package the entrepreneurial journeys of 67 Filipino entrepreneurs. These past years have brought on important developments and changes in the way people conduct business and in the way enterprises harness technology to maximize their returns and engage
their customers. This book, a follow-up to our 2008 publication, is an answer to these developments, with the entrepreneurs in this present compilation offering their valuable experience in approaching the
various aspects and phases—many of them challenging—of starting and running a business.