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MAXIM is the largest men’s magazine brand in the world. In 2011, with international editions in over 25 European and Asian countries and an extensive following in the United States, MAXIM continues to reach guys globally and creatively. MAXIM knows what guys like. And we talk in the same way that guys talk to each other. With men 18-34, we know the way they live, the way they work, the way they think and the way they play. MAXIM provides content and the appropriate channels for which this content is distributed – all while keeping in mind the needs of the audience we serve. MAXIM believes the content we serve should always evolve and adapt to the needs of our audience.
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In This Issue:
MAXIM Does Melbourne
The 2025 Formula One season opened not with a bang but a roar at Albert Park as the F1 circus descended on Melbourne for the Australian Grand Prix. This year’s race marked the first time the season has begun in Australia since 2019 and represented a major changing of the guard as the 2025 rookies made their debuts. Haas driver Esteban Ocon welcomed the “historical” return of Albert Park as the season opener after several underwhelming openers in Bahrain.
“When I used to watch F1 when I was younger, it always used to be Albert Park as the first race,” he told MAXIM. “It's been very different obviously to have been Bahrain in the last couple of years but it’s good to be here, it's a fantastic atmosphere and the city…
OSCAR The Making of a Champion WORTHY
Oscar Piastri is Australia’s best shot at winning the Formula One World Championship since Alan Jones in 1980. The McLaren young gun has everything you need to slay in F1, including searing, prodigious speed and a razor-sharp, killer instinct to take the results from rivals, whether World Champion or rookie. And 2025 could just be his time to lift a maiden crown, with Piastri gunning to take the fight to his highly rated teammate Lando Norris.
“The preparation for both of us has been preparing for a world championship fight and I think it would be naive of us to go into the season preparing for anything less. So, that’s always the way you want to prepare things,” Piastri says.
Piastri took his first win for the year at round two in…
THE KICK-START KID
Stake F1 Kick Sauber driver Gabriel Bortoleto has been waiting his entire life for this moment. The 20-year-old Brazilian is relaxed and cheery as we sit down in the paddock ahead of his first ever Formula 1 race in Melbourne’s Albert Park. F1 driver pairings are typically shotgun weddings and this year’s line up at Sauber pairs Bortoleto with grid veteran Nico Hulkenberg. The lime green team is located at the far end of the paddock to reflect the team’s last place finish in 2024.
There’s an unfortunate air of low expectations, with the consensus being Bortoleto just needs to cling on until 2026, when welcome regulation changes are set to take effect and close the gap between the top four teams and everyone else. Next year will also see Sauber…
Hamilton Island
Hello, Brittany, congrats on your MAXIM feature. How do you feel?
Thank you so much! I’m absolutely thrilled and honoured to be featured in MAXIM, and so grateful for the opportunity. I love how these photos capture my personality and confidence – it felt empowering.
Well, you look stunning. When do you feel you are at your sexiest?
Thank you! I feel sexiest when I’m confident and comfortable in my own skin. It’s not about what I’m wearing or how I look – it’s about owning who I am and embracing my individuality. That’s when I feel my best.
“Confidence is attractive, but humility is even more important.” “It’s not about what I’m wearing or how I look – it’s about owning who I am and embracing my individuality.”
What’s your best asset?
Physically, I’d say…
FEAR FACTOR
There are biological, evolutionary, and social reasons why our fear is triggered, we are after all simple animals. Learning how to override our fear is essential in helping us fulfil our potential. If left unchecked, fear can control everything we do. We become a bystander, commanded by the voice of fear as it triggers biochemical reactions that cause us to fight, flight or play dead. I think of fear as a guest at our party, and we are the host.
We are the ones who should get to decide what to do, not fear. Even if fear is the loudest guests commanding our choices and movements, we as the host must elevate into the position of control. To gain control we must first understand more about our current relationship with fear.…
STRENGTH & STABILITY
Maybe you’re trying to hold onto your gains and you just want to be equipped for high-quality home workouts when it’s challenging to make it to the gym, or maybe you just want to save money and not pay for a monthly gym membership. Regardless of the situation, all you have to do is hop on the DUP Gain Train.
Daily Undulating Periodisation (aka DUP) is essentially high-frequency training, where you hit a muscle group or perform the same lift multiple times per week, primarily just varying the rep range and tempo. DUP allows for more volume on a working muscle per week, which is a major driver for muscle growth and strength gains.
By continually adjusting the weight, reps and sets, you allow yourself to promote different adaptations, but also do…
Ah... SHANTI
Welcome to MAXIM, Shanti, and congrats on your debut cover. How do you feel?
Super flattered and honestly, kind of hyped. It’s a wild moment but came about so naturally. This photo shoot is so me – it’s shot in my hometown; I’m in clothes I actually wear and in a place I adore. This felt authentic and powerful. There’s something fun and sexy about showing up as yourself.
When do you feel sexy?
When I’m dressed like a dream, vibing out to my favourite song and fully in my zone. It’s that unapologetic, IDGAF energy. Confidence hits different when you’re in your own lane.
What is your best asset?
Physically, my eyes. Spiritually, my heart. Mentally, my resilience. I don’t fold – I turn pressure into diamonds.
Give us a little more background about yourself…
Continental Shift
There may be no quartz watch more loaded with cultural freight than the Q Timex. Introduced in the 1970s at the height of the quartz crisis, the Q Timex series were some of the first widely available quartz watches. Decades later, Timex enjoyed a very welcome revival among collectors in 2019 after the watchmaker began reissuing vintage Q models. The initiative began with the sell-out Q Timex diver with an irresistible Pepsi dial and kicked off a seemingly ever-expanding Q multiverse.
For 2025, instead of simply dusting something off from the shelf, the iconic American brand has opted to add two completely new designs to the Q line with all the hallmarks Q lovers have come to expect. Channeling the bold designs and decadent glamour of the 1970s, the Q Timex…
Walk This Way
THE WHALE TRAIL
By PETA MURRAY
Byron Bay may be better known for its hipsters than its hiking trails, but this surf destination is the gateway to a humpback highway, and you can experience it all on the 36-km Whale Trail. The coastal walk between the northern New South Wales towns of Byron Bay and Ballina, with its lure of whales, begins from Byron Surf Club, a stone’s throw from the town centre. The path hugs the dunes behind Main Beach and the sparse tree line shows glimpses of glittering ocean beyond. From Clarkes Beach the track begins a gentle ascent up Lighthouse Road. A timber boardwalk unveils the rolling sets of world-famous surf break The Pass, the panorama taking in the length of Byron’s beaches and the twin domes of Julian…
David Coulthard
A13-time Grand Prix winner and 2001 World Drivers Championship runner up, David Coulthard is a racing legend in his own right – and one of the sport’s most in-demand pundits. “I did OK but thank you very much,” he says humbly after we remind him of his many achievements on the grid racing for McLaren, Williams and Red Bull. Post-racing, Coulthard has become an international motorsport statesman of sorts, which brings us to this interview.
In town for the Qatar Grand Prix, we sit down with the iconic Scot aboard the Celestyal Journey cruise ship in Doha’s port. Celestyal has just launched an annual F1-themed cruise around the Middle East with a stop at the Abu Dhabi race and hired David to speak in front of travel operators and greet Sheiks.…
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