From the publisher
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Coffee: to bean or not to bean?
Why seasonal food matters
Tea time truths
Sugar: sweet or sour?
Your guide to food truths and myths
Food is such an intimate thing. It’s intimate in the sense that you put it into your body. That intimacy is heightened by the fact that you choose what food you eat and how you eat it. No wonder then that we are so passionate and, let’s admit it, defensive when it comes to our decisions about food. That’s all perfectly reasonable, but the problem comes if your food decisions are made without thought.
Food, and the eating of food, is a massive industry. If you want to start a business and are wondering what there might be a demand for, then food is a safe bet. Hence, there is no shortage of large corporations and their marketing machines that are all too ready to tell you what you should eat. You can happily, well, maybe not entirely happily, float through a lifetime of eating without ever thinking about what you are eating. You can perfectly easily just plug into the societal food machine, eat the bits that taste good to you and away you go.
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