It was America's first fashion-oriented magazine, and went down like a 50% sale at A.T. Stewarts (New York’s original department store).
The firm selected Mary Louise Booth, a 36-year-old writer, journalist, and translator to be editor. A bold decision considering her active role in the women's-rights and -suffrage movements, but ultimately the correct one as Mary steered the title on its path to becoming one of the most celebrated women’s titles in the world.
